Betsson has just announced its partnership with Competition Labs, a software provider to the gambling industry that integrates gaming features and leader board statistics to drive engagement within online casinos.
The CompetitionLabs platform gives casinos a seamless solution that allows them to provide in-the-moment real-time gamification of internal metrics that casinos are already generating. This means for example that leader boards and tables can be generated, leveraging the extensive portfolio of games and data that is collected from users to drive them to engage more with their favourite games and have an incentive to do so through the gaining of achievements and other internal reward systems.
Betsson is the latest in a line of casinos to do this to better personalised casino experiences for their ever-growing and more critical audience that expects a distinction between not only the casinos’ branding but their internal gaming experience and ecosystem.
CompetitionLabs’ market-leading platform offers a ground-breaking real-time engagement experience that has shown results from the very first live campaign it was used in.
Since its inception in 2017, the software platform, with headquarters in London and Malta, has been steadily building a reputation for being an industry-leading option for real-time data processing and interaction. More and more operators, studios, and platform partners are getting help from the self-service platform, which gives them more ways to use their data to engage their users.
Betsson in The State of Toronto
The news that another sportsbook has opened its virtual doors to sports betting aficionados in Toronto is fresh off the press from the industry that covers online gaming. Betsson AB, a Swedish public company that is listed on NASDAQ, has entered the US online gambling market by releasing the Betsafe sportsbook app in the state of Toronto.
Betsafe is the ninth sportsbook brand to join Toronto’s online gambling sector, which started just over two years ago on May 1st, 2020. This date marks the beginning of the state’s legalization of online gambling. Since that time, the state’s income from online sports betting has skyrocketed, recording a total of $325.9 million with a total handle of $5 billion. Betsson has evidently been keeping an eye on this data, and the company decided that Toronto would be the ideal state in which to make the transition from Europe to Canada.
The success of the Swedish brand in Canada has also attracted the attention of the business world, which is always on the hunt for profitable investments, and with good reason. Currently, the firm can be found on NASDAQ Stockholm, trading under the ticker symbol BETS-B. The company’s achievements in Europe, which include winning a number of accolades in its field, will undoubtedly cause investors to see its stock in a more favorable light in the future. If the company is able to repeat its success in Canada, it will have a positive effect on the stock prices of the company.
The business has recently released a statement to its shareholders mentioning the company is looking into the possibility of expanding its operations into more states in Canada.