Betsson Partners With CompetitionLabs

Betsson has just announced its partnership with CompetitionLabs, a software provider to the gambling industry that integrates gaming features and leader board statistics to drive engagement within online casinos.

The CompetitionLabs platform gives casinos a seamless solution that allows them to provide in the moment real-time gamification of internal metrics that casinos are already generating. This means for example that leader boards and tables can be generated, leveraging the extensive portfolio of games and data that is collected from users to drive them to engage more with their favourite games and have an incentive to do so through the gaining of achievements and other internal reward systems.

Betsson is the latest in a line of casinos to do this to better personalise casino experiences for their ever-growing and more critical audience that expects a distinction between not only the casinos branding but their internal gaming experience and ecosystem.