It’s official bet365 has just entered the United States gambling market through New Jersey, their plan being to launch their first regulated online sports betting service.
The United States is slowly allowing more operators to move in and start offering their services. This means that existing platforms can now offer US customers limited access to some of their offerings.
Companies interested in offering sports betting services to New Jersey customers have to have formed a partnership with a local land-based casino or a racetrack in order for them to offer sports gambling services. In the case of Bet365 they partnered with Hard Rock Hotel and Casino Atlantic City to enter the newly regulated space.
Bet365 has also now also set their sites on offering betting services within New York and have started moving in that direction by securing a relationship with Empire Resorts.